Survey analysis to Gain Marketing Insights
Learning Objectives
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Target Audience
- Students
- Business Owners
Curriculum
18h 45m
Factor Analytics
Do this quiz
Cluster Analytics
Multi-dimensional scaling
Published by
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Material Includes
- Videos
- Booklets
