From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Afrique Empowerment se distingue par une approche unique qui combine l’exigence internationale à la pertinence africaine, pour une transformation authentique, mesurable et durable.
Chaque accompagnement se prolonge par un suivi post-session, une restitution et un plan d’action à 30 jours. Resultat: Nous garantissons un impact durable et un retour sur transformation mesurable.