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    sxgbsf-50
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    Finance & Audit

    Pricing & rentabilité clients/produits (CLV)

    12 hours
    All Levels
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    What you'll learn
    Déterminer un prix aligné sur la valeur perçue.
    Mesurer la rentabilité client (Customer Lifetime Value).
    Gérer la mixité prix–marge–volume.
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