Survey analysis to Gain Marketing Insights
Objectifs Professionnels
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Cibles
- Students
- Business Owners
Parcours
18h 45m
Factor Analytics
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Cluster Analytics
Multi-dimensional scaling
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Material Includes
- Videos
- Booklets
Marketing stratégique & veille concurrentielle
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Nouveau management public & bonne gouvernance
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