Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
Ce que vous apprendrez
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
En vedette
Fundamentals of Music Theory
This course will introduce students to the theory of music, …
Ce que vous apprendrez
Reading musical notes
Constructing scales and chords